借助互联网尤其是移动终端的迅猛发展，零售新模式新业态蓬勃兴起，网络消费规模扩大，2018年，中国电子商务平台交易额达到31.6万亿元，比上年增长8.5%。

中国诞生了很多优秀的电商平台，下面来看看五个主流的电商购物平台以及小编我的购物体验吧～

With the rapid development of the Internet, especially mobile terminals, the new retail mode is booming, and internet consumption scale is expanding. In 2018, the transaction volume of China's e-commerce platform reached 31.6 trillion yuan, an increase of 8.5% over the previous year. .

China has produced many excellent e-commerce platforms. Let's take a look at the five mainstream e-commerce shopping platforms and my shopping experience~

淘宝（包括淘宝和天猫，泛称淘宝）

Taobao(including Taobao and Tmall)

一提起网上购物，第一个想到的一般会是淘宝。淘宝网是亚太地区较大的网络零售、商圈，由阿里巴巴集团在2003年5月创立。淘宝网是中国深受欢迎的网购零售平台，拥有达6亿的活跃用户数（截止2018年11月）。补充说下，中国及时通信软件微信的活跃用户是11亿。

When mentioned online shopping, the first thing that comes to mind is Taobao. Taobao is a large online retail and business platform in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is China's popular online shopping retail platform with 600 million active users (as of November 2018). In addition, China's instant messaging software WeChat active users are 1.1 billion.

内容 Contents

在过去的15年，淘宝不断迭代发展，目前它不只满足于C2C的购物功能了，它已经成为一个线上零售巨无霸，它可以满足人们衣食住行的一切需求。

In the past 15 years, Taobao has been iteratively developed. At present, it is not only satisfied with the shopping function of C2C, it also has become an online retail giant, which can meet all the needs of people.

打开淘宝App，进入首页，除了正常在淘宝里面搜索购物，还能进入阿里巴巴旗下的天猫、天猫国际（跨境电商）、饿了么（外卖）、天猫超市、飞猪旅行、淘票票（电影&票务）、聚划算（团购）等其他购物消费载体。

When Opening Taobao App, entering home page, in addition to normal search shopping in Taobao, you can also enter Alibaba's Tmall, Tmall International (cross-border e-commerce), Eleme (takeaway), Tmall supermarket, Fliggy(travel), Taobao ticket (movie & ticketing), Jutaobao (group purchase) and other shopping consumer carriers.

淘宝会根据用户的收藏、购买订单和浏览痕迹等大数据推荐主题卖场和单品。淘宝App里面的频道如微淘社区和达人直播、哦哇视频等，根据阿里的大数据算法不断给用户种草商品。从个人体验来说，他们的算法越来越准，很多时候我个人很难抵挡得住他们的推荐诱惑。

Taobao will recommend theme stores and items based on big data such as user collections, purchase orders and browsing traces. The channels in Taobao App, such as the micro-Tao community and influencer live broadcast, owa video, etc., according to Ali's big data algorithm to continue to recommend products to users. From personal experience, their algorithms are more and more accurate, and many times I personally have a hard time resisting their recommendation temptation.

在淘宝App里，囊括的商品只有你想不到，几乎没有买不到的。但淘宝依然存在着商品质量参差不齐，真假难辨，价格差距大等情况。另外用户可开通阿里巴巴的付费会员虚拟会员卡，“”88会员”，除了天猫指定品牌95折和优惠券外，同时可享受优酷、淘票票、饿了么、虾米音乐等阿里系应用的会员身份。个人觉得最神奇的是，淘宝的拍照功能可以轻松帮助你找到你见过却不知道是什么的商品。

In Taobao App, there are only products you can't think of, almost nothing you can't buy. However, Taobao still has the uneven quality of goods, the difficulty of distinguishing between true and false, and the large price gap. In addition, users can buy Alibaba's paid member virtual membership card, "88 members", in addition to Tmall designated brands 5% off and coupons, you can also enjoy Youku, Taobao tickets, hungry, Xiami music and other Ali applications. Personally think that the most amazing thing is that Taobao's camera function can easily help you find products you have seen but don't know.

物流/售后 Logistics / customer services

物流和售后参差不齐，但淘宝皇冠店和天猫店一般支持7天无理由退货和运费险等。信誉高的用户只要退回货品填入订单号时就可退回款项。另外可用菜鸟裹裹App内一键申请退货，免去另外找快递下单的麻烦。

Logistics and after-sales are uneven, but Taobao Crown Store and Tmall store generally support 7 days no reason to return and freight insurance. Reputable users can return the money as long as they return the goods and fill in the order number. In addition, you can use Cainiao in the App to apply for a return, eliminating the need to find another courier.

个人体验 Personal shopping experience

最近流传打开淘宝搜索：淘宝人生，点右上角“成就”，就可以看到你在淘宝花的钱。小编也搜了下，发现在与淘宝相识的4430天（截止8月8日），约12年来，竟然在淘宝下单3313单，花了27.6万元，客单价倒是不高，约83元，每1.34天下1单。

Recently, it has been spread to open Taobao App and search: Taobao life淘宝人生, click on the "achievement成就" in the upper right corner, you can see how many you have spent on Taobao for these years. I searched and found that in the 4430 days (as of August 8) with Taobao, in about 12 years, spent 276,000 yuan with 3313 orders. The customer price is not high, about 83 yuan and 1 order every 1.34 days.

对比其他我在用的购物App，淘宝是我使用最久、花费最多的平台了。从一开始只有C2C的购物功能时，我就开始在上面买买买，到天猫，再到接入了天猫国际、飞猪旅行、天猫超市、88会员等，我都是淘宝的忠实用户。

Compared to other shopping Apps I use, Taobao is the longest and most expensive platform I have ever used. From the beginning, only C2C's shopping function, I began to place order on Taobao, then to Tmall, then to access Tmall International, Fliggy Travel, Tmall Supermarket, 88 members, etc., I am a loyal user of Taobao.

淘宝上可以买到一切我需要的东西，而且价格实惠，不到十块包邮的商品也很常见，虽然有些非品牌货，但对于一些当季流行的和一些小众商品，在淘宝上买是最适合不过了。而且淘宝推荐的大数据非常精准，每次推送给我的商品也非常符合胃口，每天点开淘宝看给我推荐的好物也已成为一种习惯。

Taobao can buy everything I need, and the price is affordable. Free delivery for less than ten yuan products are also very common. Although there are some non-brand products, for some seasonal and some niche goods, shopping in Taobao is the best way. Big data recommended by Taobao is very accurate, and the products that are pushed to me every time are also very appetizing. It is a habit to open the Taobao App to see what products recommended for me every day.

也会偶尔点开App上的“天猫”，但是对于国内品牌商品，更倾向于在京东购买。天猫国际使用频率更高，可购买到海外品牌正品。飞猪旅行主要查询和购买机票。天猫超市偶尔也使用，但盒马App使用频率更高。

Occasionally, I use "Tmall" on the App, but for domestic brand products, it is more likely to be purchased in JD.com. I use Tmall International more frequently and purchase genuine overseas brands. I use Fliggy Travel mainly for inquires and purchases tickets, and also use Tmall supermarkets occasionally, but Hema Apps are used more frequently.

总的来说，淘宝App可以解决我生活一切所需了，也是我使用最频繁的App，虽然买到的商品质量不一定受保障，也要自己去判断是否正品，但因为价格不高，也不太在意了。

In general, Taobao App can solve all the needs of my life, and is the most frequently used app. Although the quality of the purchased products is not guaranteed, I have to judge whether it is genuine or not, but the price is not high, I don't care too much.

优点 Advantages

1） 商品包罗万象，只有你想不到，几乎没有买不到的，价格比线下划算。

2） 除了购物，衣食住行等需求都可通过淘宝App满足，如外卖有饿了么、看电影有淘票票、交通旅行住宿有飞猪等。

3） 根据大数据为用户定制特色购物。根据用户的收藏、购买订单和浏览痕迹等大数据推荐主题卖场和单品。

4） 7天无理由退货保障消费者权益，退换货流程方便。

1) The products are all-inclusive. There are only products you can't think of, almost nothing you can't buy. The price is more cost-effective than offline.

2) In addition to shopping, clothing, food, housing and other needs can be met through Taobao App, such as Eleme(takeway), Taobao tickets(movie tickets), Fliggy travel and so on.

3) Customize shopping for users based on big data. Recommend theme stores and items based on big data such as user collections, purchase orders, and browsing traces.

4) 7 days no reason to return to protect consumer rights, return and exchange process is convenient.

缺点 Disadvantages

商品质量参差不齐，真假难辨，价格差距大。

The quality of goods is uneven, it is difficult to distinguish between true and false, and the price gap is large.

个人喜爱指 Personal preference

★★★★★

京东

JD.com

京东成立于1998年，JD.com，专业的综合网上购物商城，销售超数万品牌、4020万种商品，囊括家电、手机、电脑、母婴、服装等13大品类。其年度活跃用户数（过往12个月至少有一次购物行为）已达为3亿（截止2018年9月底）。2019年7月，全球上市互联网30强榜单发布，京东排名第16位。

Founded in 1998, JD.com, a professional integrated online shopping mall, sells tens of thousands of brands and 40.2 million kinds of products, including 13 categories of home appliances, mobile phones, computers, mothers and children, and clothing. The number of active users per year (at least one shopping activity in the past 12 months) has reached 300 million (as of the end of September 2018). In July 2019, the list of the top 30 listed Internet companies was released, and JD.com ranked 16th.

内容 Contents

京东最早只是一家主打通讯家电数码产品的自营电商，后不断扩张品类，相继覆盖了大家电、图书、超市、服装与生鲜等领域，成为中国最领先的全品类综合性电商平台。用户更侧重在淘宝淘各种特色小商品，而京东的自营商品、京东超市、数码电器、京东到家和图书更为突出。

JD.com was originally a self-operated e-commerce company specializing in digital products for communication home appliances. After that, it expanded its categories and covered areas such as home appliances, books, supermarkets, clothing and fresh food, and became China's leading comprehensive e-commerce platform. Users are more focused on Taobao's various small commodities, while JD's self-operated products, JD supermarket, digital appliances, JD Daojia and JD books are more prominent.

用户可开通京东付费会员虚拟会员卡，“PLUS会员”，享受PLUS专享价和优惠券特权，同时也可享受爱奇艺会员身份。

Users can buy JD paying member virtual membership card, "PLUS member", enjoy the PLUS exclusive price and coupon privileges, and also enjoy the iQiyi membership.

京东在线销售超数万品牌、4020万种商品，囊括家电、手机、电脑、母婴、服装等13大品类。除了京东超市、数码电器、服饰美妆、京东生鲜、京东到家、海囤全球等，App还接入了唯品会和沃尔玛，FARFETCH。

JD.com sells tens of thousands of brands and 40.2 million kinds of products, including 13 categories of home appliances, mobile phones, computers, mothers and children, and clothing. In addition to JD supermarket, digital appliances, costume beauty, JD fresh, JD Daojia, Haitun global, etc., the App also connected to Vipshop and Wal-Mart, Farfetch.

物流/售后 Logistics / customer services

京东自有的物流体系不仅支持京东自营产品，还为京东上的卖家提供了物流服务。配送速度迅速，第二天可到货，费用实惠，也是用户选择在京东购物的主要因素之一。

Jingdong's own logistics system not only supports Jingdong's self-operated products, but also provides logistics services for sellers on Jingdong. The delivery speed is fast, and the next day, the goods can be delivered at an affordable price. It is also one of the main factors for users to choose to shop in Jingdong.

个人体验 Personal shopping experience

京东是我使用频率第二的购物App。比起淘宝，京东上的商品更有品质保证，多数有品牌，可开发票。

JD App is my second-most using shopping App. Compared with Taobao, the products in JD are more quality-guaranteed, and most of them have brands and can be invoiced.

在京东上，我偏向于购买一些品牌商品，如小家电和3C用品，还有购买图书、日常消耗品和一些急需商品。购买时我一般会选择京东物流，可保证第二天甚至当天到货。京东上购买到的商品可能不是最理想的， 但京东物流快速到货让我选择了它。购买频率低于淘宝，约一个月1-2次。

In JD, I prefer to buy some branded products, such as small appliances and 3C supplies, as well as books, daily consumables and some urgently needed products. When I purchase, I usually choose JD Logistics, which guarantees the next day or even the same day. The goods purchased on JD may not be the most ideal, but JD Logistics quickly arrived and make me choose JD. The frequency of purchase is lower than Taobao, about 1-2 times a month.

优点 Advantages

1） 京东自营商品更受保障，可开发票，买到假货可理赔；

2） 配送速度迅速，下单第二天甚至当天可到货；

3） 京东自营、京东超市、数码电器、图书销售较为突出。

1) Jingdong self-operated goods are more protected, can be invoiced, buy fakes can be settled;

2) The delivery speed is fast, and the next day or the day of the order can be delivered;

3) JD self-operated, JD supermarket, digital appliances, books sales are more prominent.

缺点 Disadvantages

1） 价格相对没有淘宝实惠；

2） 多是品牌商品，不够淘宝齐全；

1) The price is relatively not as affordable as Taobao;

2) Most of them are branded goods, its variety of products is less than Taobao.

个人喜爱指数 Personal preference

★★★★

小红书

RED

和其他电商平台不同，小红书是从社区起家。在小红书社区，用户通过文字、图片、视频笔记的分享，记录了这个时代年轻人的正能量和美好生活，小红书通过机器学习对海量信息和人进行精准、高效匹配。后来，小红书开设了电商业务。其用户数已超过2亿（截至2019年1月），其中70%用户是90后。

Unlike other e-commerce platforms, RED started from the community. In RED community, users record the positive energy and good life of young people in this era through the sharing of texts, pictures and video notes. RED uses machine learning to accurately and efficiently match massive information and people. Later, RED started e-commerce business. Its number of users has exceeded 200 million (as of January 2019), 70% of which are after 90.

内容 Contents

社区：通过大数据和人工智能，根据用户的关注、浏览记录、搜索记录，将社区中的内容（笔记）精准匹配给对它感兴趣的用户，从而提升用户体验。笔记内容包括美妆个护、美食、旅游、酒店、时尚穿搭、海外购物经验等当前的热门话题和单品，同时不少明星也注册了小红书账号，在上面分享日常、种草商品。

Community: Through big data and artificial intelligence, according to the user's follow, browsing records, search records, the content (notes) in the community is precisely matched to the users interested in it, thereby improving the user experience. The notes include current hot topics and items such as beauty, food, travel, hotels, fashion outfits, overseas shopping experience, and many other celebrities have also registered RED accounts to share daily life and recommend products.

商城：通过大数据和人工智能，根据用户的关注、浏览记录、搜索记录、购买记录，将商城商品精准匹配给对它感兴趣的用户，从而提升用户体验。

Mall: Through big data and artificial intelligence, according to the user's follow, browsing records, search records, purchase records, the mall products are precisely matched to the users interested in it, thereby improving the user experience.

一开始做自营商品，后发展为第三方入驻，商品以服装、内衣、鞋靴、配饰、包包，符合90后购物需求，多为单价几十到几百的商品，款式较潮流，名牌知名度也较低，更有不少“山寨款”。商品质量参差不齐，真假难辨，即使是自营商品也经历过假货危机。

At the beginning, it started to be a self-operated commodity, and later developed into a third party. The products are clothing, underwear, shoes, accessories, bags, which meet the post-90s shopping demand. Most of products are priced tens to hundreds of yuan, and the style is more fashionable. The brand popularity is not high, even some are “counterfeit styles”. The quality of goods is uneven, and it is difficult to distinguish between true and false. Even self-operated commodities have experienced a fake crisis.

物流/售后 Logistics / customer services

即使是自营，发货速度和物流选择也参差不齐。小红书在供应链、物流等方面还存在明显的短板，电商运营能力与其用户体量并不相称。

Even if it is self-operated, the delivery speed and logistics options are also uneven. RED still has obvious shortcomings in the supply chain and logistics. The e-commerce operation capability is not commensurate with its user volume.

售后同样，当用户在小红书购物后，产品出现任何问题，找到售后客服，但小红书未能给出让人满意或者合理的解决方法，导致很多消费者对平台想信任度下降，影响了用户的再次消费。

After-sales is the same. When the product has any problems and look for after-sales customer service, but RED failed to give a satisfactory or reasonable solution. As a result, many consumers think that the trust of the platform is declining, which affects the user's consumption again.

个人体验 Personal shopping experience

小红书是我每天都会点开浏览的App，但主要浏览其社区，关注的KOL和发现推荐给我的内容。

RED is an App that I browse every day, but mainly focus on its community, pays attention to KOL and discovers the content recommended to me.

至于商城，前期只做自营的时候，经常被种草美妆护肤商品并直接在小红书自营商城购买。到后期第三方进驻，商城商品丰富了许多，但单价都多为几十到几百的，名牌知名度也较低，更有不少“山寨款”。这些商品和款式在淘宝不难找到，价格也不一定比淘宝划算。加上App使用感没有淘宝好，卖家与淘宝重合度高，就更加少在小红书下单了。

As for RED mall, when it was only self-operated in the early period, it was often recommended skin care products to me and II always purchased directly in RED self-operated mall. In the later period, after the third-party entered, the mall products are richer, but some are “counterfeit styles”. These products and styles are not difficult to search in Taobao, and the price is not necessarily more cost-effective than Taobao. I'm less likely to place an order in RED.

优点 Advantages

1） 通过大数据和人工智能精准推荐商品给目标用户；

2） 商品单价较低，符合90后的消费水平，款式新颖；

1) Accurately recommend products to target users through big data and artificial intelligence;

2) The unit price of the products is low, which is in line with the consumption level after 90, and the style is trendy;

缺点 Disadvantages

1）商品质量参差不齐，真假难辨；

2）物流和售后跟不上用户体量；

3）笔记内容审核不严，出现大量违规笔记，App已下架

1) The quality of products is uneven, and it is difficult to distinguish between true and false;

2) Logistics and after-sales cannot keep up with the user's volume;

3) The content of the notes is not strictly reviewed, a large number of illegal notes appear, and the App has been removed from App store

个人喜爱指数 Personal preference

★★★

网易考拉

NetEase Kaola

网易考拉是网易旗下以跨境业务为主的综合型电商。一开始主打全球进口商品，网易自营100%正品保障。2018年6月，宣告进军综合电商市场。根据艾媒咨询（iiMedia Research）发布的《2019Q1中国跨境电商市场监测报告》，网易考拉以27.5%的市场份额排名首位，第八次蝉联跨境电商市场份额第一。

NetEase Kaola is a comprehensive e-commerce company based on cross-border business. At the beginning, it mainly focused on global imports, and Netease self-operated 100% genuine guarantee. In June 2018, it announced its entry into the integrated e-commerce market. According to the "2019Q1 China Cross-border E-Commerce Market Monitoring Report" released by iiMedia Research, NetEase Kaola ranked first with 27.5% market share, and the eighth time in the cross-border e-commerce market.

内容 Contents

网易考拉主打全球进口商品，网易自营100%正品保障，包括进口母婴、进口美妆、进口服饰箱包、进口家居日用、进口美食、进口营养保健、海外生鲜等。另外设有轻奢、轻奢、全球工厂店、严选、国家地区馆、生活补给站（食品）等频道。

Netease Kaola is the world's most imported products, Netease self-operated 100% genuine guarantee, including imported maternal and child, imported beauty and makeup, imported clothing and bags, imported household daily use, imported food, imported nutrition and health care, overseas fresh and so on. In addition, there are channels such as luxury, luxury, global factory stores, Yanxuan, national regional pavilions, and life supply stations (food).

另外开通网易考拉付费会员的虚拟会员卡，“”黑卡“”，享购物折上96折、专享价、税费补贴等优惠。自营的进口母婴、进口美妆等仍是网易考拉的优势。

In addition, if you buy its virtual membership card, "black card", you can enjoy discount of 4% off, exclusive price, tax subsidy and other benefits. Self-operated imported maternal and child, imported beauty and makeup are still the advantages of NetEase Kaola.

物流/售后 Logistics / customer services

承诺网易考拉以100%正品， 30天无忧退货。

设有在杭州、郑州、宁波、重庆四个保税区，保证发货速度快。虽说没有自建物流，但在物流的选择上，把物流配送交给了中外运、顺丰等合作伙伴，还采用了更好的定制包装箱，让用户享受“相对”标准化的物流服务。

Netease Kaola promises 100% authentic, 30 days no reason to return.

It has four bonded zones in Hangzhou, Zhengzhou, Ningbo and Chongqing to ensure fast delivery. Although there is no self-built logistics, in the choice of logistics, the logistics and distribution to the Sinotrans, SF and other partners, but also the use of better customized packaging, allowing users to enjoy "relative" standardized logistics services.

个人体验 Personal shopping experience

距离最近一次在网易考拉下单已经是两年前了，其主要原因是商品与淘宝/天猫重复度高，在价格差距不大的情况下，由于已经形成了在淘宝的购物习惯，如果两者价格差不多，我都会优先选择在淘宝购买，所以网易考拉的使用度就更低了。

The last time I placed an order at NetEase Kaola was two years ago. The main reason is that the product has a high repetition rate with Taobao/Tmall. In the case of a small price gap, since the shopping habits in Taobao have been formed, if the price of the two is similar, I will give priority to the purchase in Taobao, the usage frequency of NetEase Kaola is lower.

优点 Advantages

1） 承诺100%正品，避免假货。

2） 退货政策好，设有保税仓发货快，物流选择靠谱的合伙伙伴。

3） 自营模式拥有自主定价权，合理定价。

1) Commit to 100% authenticity and avoid fakes.

2) The return policy is good, with a bonded warehouse with fast delivery and a reliable logistics partner.

3) The self-operated model has independent pricing power and reasonable pricing.

缺点 Disadvantages

1） 多是品牌商品，不够淘宝齐全；

2） 用户多是都市的白领女性，职场新妈妈，用户体量不够大。

1) Most of products are branded goods, its variety of products is less than Taobao.

2) Users are mostly white collar women in urban areas and new mothers in employment. The number of users are not large enough.

个人喜爱指数 Personal preference

★★

拼多多

Pinduoduo

拼多多成立于2015年9月，是一家专注于C2B拼团的第三方社交电商平台。用户通过发起和朋友、家人、邻居等的拼团，可以以更低的价格，拼团购买优质商品。根据拼多多发布的2019Q1财报，年活跃用户数量高达4.4亿。

Founded in September 2015, Pinduoduo is a third-party social e-commerce platform focused on C2B. By launching a group with friends, family members, neighbors, etc., users can purchase high-quality goods at a lower price. According to the 2019Q1 financial report released by the company, the number of active users per year is as high as 440 million.

内容 Contents

拼多多以拼团为主，价格较低的尚品等商品更受欢迎，如9.9包邮的商品在拼多多非常常见。除了低单价单品，拼多多今年启动了“百亿补贴”促销活动，品牌旗舰店参与，官方正品保障，平台直接补贴百亿，商品全部为历史最低价，还上线了品牌馆，其中苹果、美的、格兰仕等一些热卖产品打造了全网最低价。

Pinduoduo is mainly based on group purchasing, and the products with lower prices are more popular. For example, the products of 9.9 yuan with free delivery are very common. In addition to low-priced items, Pinduoduo launched a “10 billion-subsidy” promotion campaign this year, the brand flagship store participated, the official authentic guarantee, the platform directly subsidized 10 billion, the products are all the lowest price in history, and also launched the brand pavilion, including Apple, Midea and Galanz, which have created the lowest price in the whole network.

用户大多分部在三、四线城市，在一、二线城市的用户购物还是以淘宝、京东为主。现阶段拼多多已超越京东，成为中国第二大电商平台。

Most of the users are in the third- and fourth-tier cities, and the users in the first- and second-tier cities are mainly Taobao and JD. At this stage, Pinduoduo has surpassed JD and become the second largest e-commerce platform in China.

物流/售后 Logistics / customer services

2018年，拼多多的快递数量占了整个快递行业的20%，拼多多的快速崛起成为快递行业增长的主要推动者。低端电商的巨大市场空间给了拼多多广阔增长空间，未来拼多多对于快递行业重要性将会愈加突出。四线城市用户占拼多多用户65%，今后随着拼多多快速发展，会为三四线城市快递行业发展做出了较大贡献。

In 2018, the number of express delivery has accounted for 20% of the entire express delivery industry. The rapid rise of Pinduoduo has become the main driver of the growth of the express delivery industry. The huge market space of low-end e-commerce has given a lot of room for growth, and the future will be more and more important for the express delivery industry. Users in the fourth-tier cities account for 65% of the users, and in the future, with the rapid development of Pinduoduo, it will make a great contribution to the development of the express delivery industry in the third- and fourth-tier cities.

个人体验 Personal shopping experience

虽然拼多多的假货风波严重，但由于价格实在实惠，我也曾经在拼多多下过几单。果然，拼多多下单收到的低价商品，质量没有达到预期，例如7、8块的拖鞋，穿上去粘脚还有一阵塑料橡胶臭味。

Although Pinduoduo's fake products storm is serious, but the price is really affordable, I have ever placed a few orders in Pinduoduo. The quality of the products I received was not as good as I expected. For example, I bought a pair of slippers priced only 7 or 8 yuan. It stuck my feet when I put on and there is a burst of plastic rubber smell.

除了这些无品牌小商品，品牌旗舰店也陆续进驻拼多多，但早已形成在淘宝/京东购买品牌商品的习惯，也还没有尝试在拼多多购买此类商品。

In addition to these unbranded small commodities, the brand flagship store has also been entered in Pinduoduo, but I have already formed the habit of buying branded products in Taobao/JD, so have not tried to buy such products in Pinduoduo.

另外，拼多多App的新消息推送过多，偶尔可能还带有虚假成分，也是不习惯使用其购物的原因之一。

In addition, there are too many new messages pushed by Pinduoduo App, and occasionally there may be false messages, which is one of the reasons why I am not used to shopping in Pinduoduo.

优点 Advantages

1） 带来了拼团市场的发展；

2） 价格优势明显，客单价低，复购率高；

3） 带来了低端电商市场和三四线城市电商消费市场发展。

1) Pinduoduo brings about the development of group purchasing market;

2) The price advantage is obvious. The product price is low, and the repurchase rate is high;

3) Pinduoduo brings the development of low-end e-commerce market and e-commerce consumer market in third- and fourth-tier cities.

缺点 Disadvantages

假货和山寨泛滥，被冠上“便宜质量差”的帽子。

Fake and counterfeit products are full of Pinduoduo, known as “cheap but in poor quality”.

个人喜爱指数 Personal preference

★★

此篇文章只是小编自己的购物体验，喜好也是因人而异。无论是淘宝、京东这种传统电商巨头，还是拼多多、小红书这样的新晋电商势力，其实都抓住了一定用户的需求，解决了他们的痛点。而作为消费者，学会分辨正货商品，保障好自己权益，选择适合自己的平台购物就可以了。

This article is just my own shopping experience. Whether it is the traditional e-commerce giants such as Taobao and JD, or the new e-commerce forces such as Pinduoduo and RED, they have all seized the needs of certain users and solved their pain points. As a consumer, learn to distinguish between genuine goods, protect your own rights and interests, and choose the platform that suits you.

Please excuse us for inappropriate wording due to English is not mother language.

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